Setter

AI qualification agent · 24/7

Never miss a client again.

The Setter is an AI agent that lives on your website and your phone line. It answers in seconds, qualifies every visitor and every call, books the meeting, and hands the hot lead to your team. Day and night, weekends included.

Léa replies in seconds, bottom right. She is the demo.Or see how it works

  • Live in 7 days
  • CRM + calendar connected
  • Human handoff when a lead is hot
  • GDPR, EU-first

Setter · Oakbridge Tutoring

online · replies in 3 s

21:47

Hi, I'm looking for an A-level Maths tutor for my son. Is anyone there?

You're in the right place. Is this for this school year, and how soon would you like him to start?

As soon as possible, his mock exams are in six weeks.

Understood. I can book a free assessment call tomorrow at 5pm so we match him with the right tutor. Shall I reserve it?

Sarah is typing…
Qualified lead
Booked · tomorrow 5pm

plugs into the tools you already use

  • HubSpot
  • Salesforce
  • Pipedrive
  • Zoho
  • Airtable
  • Notion
  • monday.com
  • Cal.com
  • Calendly
  • Google Calendar
  • Outlook
  • WhatsApp
  • Messenger
  • Instagram
  • Slack
  • Gmail
  • Microsoft Teams
  • Intercom
  • Zendesk
  • Twilio
  • Aircall
  • Zapier
  • Make
  • n8n
  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Shopify
  • Typeform
  • Mailchimp
  • Klaviyo
  • Meta
  • Google Ads
  • Stripe

01 · the real cost of silence

Every missed enquiry is a client who signs with the next company.

It's 9pm and a parent is comparing tutoring providers. Or you're on a job site and the phone rings into the void. Either way the enquiry sits unanswered, and the prospect doesn't wait: they move on to the next name on the list. It's not a "lost lead" on a dashboard, it's revenue that will never be signed.

30-50%

of inbound calls are never answered in service businesses.

78%

of clients choose the first company that responds to them.

× £1,000

the value of a single missed enrolment or job, repeated every week.

You're not losing clicks. You're losing enrolments, bookings, revenue. The Setter is here so it stops happening.

02 · how it works

Three steps. Zero friction.

Installed on your site and wired to your line in a few days. Nothing changes for your clients, just an answer, every time.

01

It answers

The moment a visitor writes on your site or a call comes in, the Setter starts the conversation in seconds, natural tone, in your company's colours, 24/7.

02

It qualifies

It asks the questions your best salesperson would: are they ready to buy or just browsing, what exactly do they need, how urgent is it, do they fit your area and budget. And it captures their contact details.

03

It books the meeting

It offers a slot, drops the appointment into your calendar and hands the hot lead to your team. You get a client ready to go, not one more task.

what it qualifies on

Five things, checked in every conversation.

Intent

Ready to buy, or just browsing?

Need

Which service, what scope, for whom?

Urgency

This week, this month, or someday?

Fit

Location, volume and budget band.

Contact

Name, email, phone: captured and confirmed.

The result: your team only ever talks to leads worth their time.

03 · proof, not promises

See the system we run for TutorChase.

This is not a mockup. The video below shows the exact agent Odenia operates in production: 20,000+ conversations handled, hundreds of leads qualified, 24/7, with a live dashboard the team checks every morning.

Recorded from the live system. Sound on for the full walkthrough.

Case study

Deployed for TutorChase, a leading UK EdTech. The Setter answers every visitor in seconds and qualifies leads while the team sleeps.
20,000+
conversations handled
100+
qualified leads
24/7
always on, live dashboard
Book a free strategy call

04 · who it's for

Built for businesses where one enquiry = one client.

If your revenue depends on inbound enquiries and appointments, the Setter works for you. It already runs in production for a leading UK EdTech, and it fits any business where one enquiry means one client.

Tutoring & EdTech
Schools, universities & training providers
Dentists & aesthetic clinics
Plumbing, heating & trades
Solar & HVAC
Legal & professional services

05 · pricing

Start small. Prove the number. Then scale.

One low-risk pilot to prove it on your own traffic, then a plan that grows with your volume. Every plan includes setup, the live dashboard and support.

01

Pilot

Prove it on your own website, with your own visitors.

£490

one-time setup fee

  • Your Setter configured for your sector, tone and qualifying questions
  • Installed on your website, qualifying and booking meetings
  • Live dashboard: every conversation, every booked meeting
  • 14 days running on your real traffic
  • Fee credited against your first month if you continue

Live in 7 days

Start with the pilot
02recommended

Growth

The full Setter, on the channels your clients already use.

from £790

per month, plus setup

  • Everything in the pilot, running continuously, 24/7
  • Website chat plus one messaging channel (WhatsApp or Messenger)
  • CRM and calendar wired in: leads land where your team works
  • A performance share on qualified meetings, so our interests stay aligned
  • Monthly tuning and priority support

Live in 7 days

Book a pricing call
03

Scale

Multi-channel, multi-site, phone line included.

custom

from £1,490 per month

  • Everything in Growth, at volume
  • Phone answering plus all your messaging channels
  • Multi-site and multi-brand rollouts
  • Volume pricing that decreases as you deploy
  • Dedicated onboarding and SLA

Scoped with you

Talk to us

Pricing scales with your volume. You get an exact quote after a 15-minute call. No long lock-in, no surprises.

Are you an agency?

Resell the Setter to your clients.

Marketing agencies, franchises, integrators: the Setter is the product missing from your catalogue. Your tradespeople and local-business clients miss calls every day, you bring them the solution, white-label, and you collect the recurring revenue.

White-label

The Setter carries your name and your identity. Your clients only ever see you.

New recurring revenue

Resell the subscription + the setup. A line of MRR on top of your services.

We handle the tech

You sell and own the relationship, Odenia operates the agent behind the scenes. You stay focused on sales.

Become a reseller partner

The distribution channel

A tradesperson doesn't want to understand AI. They want their phone answered and their calendar filled. You sell that outcome, Odenia makes it real.

100%

white-label

MRR

recurring revenue

06 · FAQ

The questions we get asked.

01Does it replace my team?+

No, it protects it. The Setter handles the first contact and the sorting, so your team only speaks to already-qualified clients, with the appointment already booked. No more chasing the curious.

02Does it work on the phone or only on the website?+

Both. The Setter engages your website visitors and can answer calls and messages. A client writes to you at 10pm? They get a real answer, right away.

03Does it sound like a robot?+

No. The tone is natural, calibrated to your trade and your company. The goal: that the client feels taken care of, not that they realise they're talking to an AI.

04How long to set it up?+

A few days. We configure your Setter (questions, tone, calendar), wire it to your site and your line, and it starts qualifying. You follow everything from the dashboard.

05What if volume varies a lot?+

The model adapts: a performance share tracks your activity. In peak season it absorbs the load without you hiring; in a lull, you don't pay into the void.

07 · book your call

Watch your Setter capture a client, live.

15 minutes, no jargon. We look at how many calls and requests you miss today, and we show you the Setter in action for your trade. You leave with a concrete number, and a clear quote.

  • An agent that answers, qualifies and books the meeting, 24/7.
  • A real-time dashboard on your leads.
  • An aligned model: you pay mostly on performance.

Book your free strategy call

Pick a slot, it lands straight on the calendar. The fastest way to see what you're missing.

Book my free call

15 min · free · no commitment

Prefer a callback? Leave your details:

15-min call · no commitment · we talk about your numbers, not jargon.